Dennis Keohane is the Editorial Director for ButcherBox.
Last Updated on July 1, 2019
This week, we announced a partnership with sustainable agriculture trailblazer Niman Ranch to launch www.butcherbox.com/niman, a new digital storefront powered by ButcherBox that enables Niman Ranch customers to purchase products online. Through the new webpage, Niman Ranch customers can purchase pre-selected meat bundles or other Niman products, including sausage, pulled pork, bratwurst, and more.
Niman Ranch General Manager, Chris Oliviero, lauded the new partnership as an exciting development for the brand and its network of 740+ farmers and ranchers. “There are certain parts of the country that do not have access to any Niman Ranch partner stores. In other markets, not all items may be available,” Oliviero said. “The option to order online creates national access to all consumers, everywhere.”
The Niman Ranch storefront on ButcherBox will launch with two box options with more being added throughout the year dependent on seasonal changes and holidays. Customers will also be able to add Niman Ranch products such as bacon or charcuterie to their bundles when ordering through the new digital storefront.
“We’re dedicated to building ButcherBox into the leading online source for meat that consumers across the country can trust,” said Mike Salguero, founder and CEO of ButcherBox. “Niman Ranch is known for their long-held commitment to raising their animals with the utmost care, something ButcherBox is deeply committed to as well.”
“We’re proud to be a key partner and support Niman Ranch’s family farmers as they embark on this new direct to consumer offering to bring their products to even more homes throughout the country.”
To celebrate the new partnership, Niman Ranch is hosting an Instagram and Facebook contest where three randomly selected participants will be chosen to win one of the new curated boxes. Learn more by visiting www.facebook.com/nimanranch andwww.instagram.com/nimanranch.
You can read more in the original press release here.
