At ButcherBox, our mission is to bring high-quality meat to our members while ensuring the humane and sustainable treatment of our animals. To us, there is no way to substitute quality standards which is why we always pay special attention to every detail of how an animal is raised — […]
Voices
Developing a Customer Persona and It Has Improved the ButcherBox Experience
Have we told you about Pam? She is top of mind here at ButcherBox. To be honest, sometimes, she is the focus of most conversations. In fact, at a recent meeting to discuss the content we are creating — recipe books, videos, and the like — Pam was discussed by […]
New Cuts, Cooks, and Creativity: The ButcherBox Customer Experience
Recently, we had an incredible farm dinner that gave us the opportunity to talk with a few of our ButcherBox customers. The conversations confirmed that the same foundational ideas ButcherBox was built upon are some of the reasons these loyal customers love our ButcherBoxes. Everyone we spoke with appreciated the access […]